Future Brands and Products 

Driving Growth 

New products are at the heart of driving future growth for Applica.  The path to new products comes in many forms.

• Through the application of existing technologies in new and exciting ways to solve consumer problems.
• Through utilizing outside inventors who have developed unique and interesting technologies or product ideas.
• Through partnering with other companies who can mutually benefit from our joint efforts. 

The Infrawave^TM Countertop Oven, which offers enhanced cooking speed and performance above conventional ovens, is a great example of utilizing outside expertise in Infrared technology combined with Applica's product development team to bring out a truly innovative product. This product will be launched in 2006. 

Applica will continue to build upon its alliance success by maintaining strong relationships with our partners and creating new strategic relationships, especially where a consumable product is the end result.  Co-marketing our brand and ironing product strengths with the Downy^® Wrinkle Releaser brand is an example of this successful strategy. 

Our new product development and consumables strategies will bring forth exciting new products to the marketplace.  Applica will keep striving to develop unique, innovative products that meet consumers' needs and to excel in driving results for ourselves and our customers. 

Click here for our Inventor's Corner

Back to Applica Brands